Having said that, it’s also true, reading a physical news-paper
in morning with a cup of hot coffee or tea is a special feeling.
Oh boy, we forget. Global warming, the evergreen buzz word,
how can we forget that? To have physical
paper we need to cut trees and waste pure water in aplenty. So (or we all) are
against that. So what do we do?
You might have heard of curated web, similarly why
can not we have a curated e-papers? A customized
new paper brings only that news in which we are interested. It can be local
news, sports, education, events, arts related, innovation, science, technology front;
end of my thinking capacity!
All users will have at least one custom profile; they will
insert the magic-sheet [refer the definition below] into the printer and they select their profile and print
the paper. It will also be possible to read those contents in your laptop, mobile,
iPad, tablet and blah blah blah.
This opens up a news arena for advertising, advertisements will
go only to those guys who are interested in specific fields. Say as an engineer
I am interested in technical gadgets and I am subscribed to the technical news;
being a leading Smartphone maker, Samsung will be happy to push his
advertisement column to me rather than giving it to a person who have
technophobia. This method improves their
hit-ratio and reach-to-apt-audience; ensures the value-for-money.
Now what?! As you know, every company spends a huge amount
for public presence and advertisements. If they can achieve what they are targeting
with lesser money, then they would cut-down the product price. Sounds good.
Isn’t it?
Technical description (rather expectation)
Magic-sheet:
It is made up of artificial components, decomposable, degradable,
and recyclable. It changes its color to
white, to make it suitable for better reading, when a specific amount of heat,
electricity or X (can be any thing) passes though it, like the dial in digital
watches, only few portions turn dark dude to crystal rearrangements when
electricity pass through it.
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